Project Overview: Ročaji in nasadila

“Ročaji in nasadila” is a specialized ecommerce store that offers high-quality wooden handles for a variety of tools such as axes, pickaxes, shovels, and more. To effectively represent these unique products online, a comprehensive website was designed and developed, focusing on elements like visual aesthetics, user experience (UX), strategic copywriting, SEO-optimized content, an integrated payment system, and automation of processes.

Project Features

  • Custom Design: The website design is custom-crafted to capture the essence of the unique product line. The design showcases the products in a visually appealing way, highlighting their quality and craftsmanship.
  • User Experience (UX) Design: The website’s UX design is focused on providing a seamless and user-friendly shopping experience. From browsing products to making a purchase, the process is intuitive and straightforward.
  • Professional Copywriting: High-quality copy was created to effectively communicate the unique value of the products and engage the audience. Each product description is carefully written to highlight its features and benefits.
  • SEO-Optimized Blogs: A collection of SEO-optimized blogs has been incorporated into the website, providing valuable content for visitors and improving search engine ranking.
  • Integrated Payment System: An efficient and secure payment system has been integrated into the website to ensure a smooth and trustworthy transaction process for customers.
  • Process Automation: Automation has been implemented to streamline various operational processes of the ecommerce store, thereby improving efficiency and effectiveness.

Design Philosophy

The design of the “Ročaji in nasadila” website aims to create a visual connection between the user and the artisanal quality of the wooden tool handles. The intuitive UX ensures visitors can easily navigate the website, browse the products, and make purchases with ease, thereby providing a seamless online shopping experience.

Copywriting and SEO-Optimized Blogs

The copywriting on the website communicates the unique value of the wooden tool handles in a compelling and engaging manner. Additionally, a series of SEO-optimized blogs provide valuable insights related to the products, contributing to the website’s SEO strategy and helping to attract a wider audience through organic search traffic.

Payment System and Process Automation

An integrated payment system allows for secure and smooth transactions, increasing customer trust and satisfaction. Additionally, automation of key operational processes ensures that the ecommerce store operates efficiently, handling orders, inventory, and customer interactions smoothly and accurately.


The “Ročaji in nasadila” website stands as a compelling digital storefront for their artisanal wooden tool handles. With its custom design, intuitive UX, engaging copywriting, SEO-optimized content, and strategic implementation of technical features like an integrated payment system and process automation, the website successfully delivers a superior online shopping experience. It serves as a testament to a well-rounded ecommerce development project that successfully merges aesthetics, functionality, and strategy.